Sunday 11 May 2014

US Independent Film #2

(500) Days of Summer (2009)


Cost - $7.5 million
Cast - Joseph Gordon-Levitt (Tom Hansen) - Top Billed
          Zooey Deschanel (Summer Finn) - Top Billed
          Geoffrey Arend (Mckenzie)
          Chloe Grace Moretz (Rachel Hansen)
          Richard McGonagle (Narrator) 
Director - Marc Webb
Genre - Comedy-Drama
Box Office - $60,722,734
Production Company - Fox Searchlight Pictures
Certificate - 12A
Release Date - September 2nd 2009 (UK) August 7th 2009 (US)

Does the cast have an audience appeal?
 There is a sense of audience appeal from both of the main cast as they had both starred in a range of films. The audience grew to love the quirky acting styles of Zooey Deschanel who had previously starred in films like 'Elf' and 'The Hitchhikers Guide to the Galaxy', therefore having a slight name for herself but not being an A list Hollywood actress. Joseph Gordon-Levitt had the same status as Deschanel as he was not a major Hollywood star but still had a range of films that he'd starred in, such as 'Mysterious Skin' and '10 Things I Hate About You'. The film arguably put more of a name out for the two actors who went on to starring in more known films/television series like 'The Dark Knight Rises (Gordon-Levitt) and television show 'New Girl' for Deschanel. 

Was this film popular?
 Despite being an independent film, this film reached a mass audience and was popular with audiences and critics alike. It went onto making $60,722,734 which was a $53+ million profit, the film also became a cult classic and gained a huge fan-base. The nonlinear narrative again proved popular as it didn't follow the linear typically romantic comedy, but instead chose its own path of showing the relationship between Summer and Tom. It's known as a 'sleeper hit' as it didn't have a massively successful opening or masses of promotion, but became successful over a long period of time and is now a hit. 

What makes this film independent?
 The film was an independent film due to it being filmed independently as opposed to being filmed by a major film studio, the budget was low ($7.5 million) and went onto becoming an international success. The film was designed to be more artistic as opposed to being made for profit like most Hollywood films, the artistic vision seen throughout with sets and timeframes being drawn/animations. Fox Searchlight Pictures deals with distributing independent films, therefore this being a branch from Fox Entertainment Group which distributes more mainstream movies. The film was shown at Sundance Film Festival in 2009 of which it received a standing ovation, before being nominated at the Golden Globes for Best Picture and Best Actor. 

How was it marketed?
 Zooey Deschanel is apart of the duo She & Him and recorded songs for the soundtrack, and both Joseph Gordon-Levitt and Zooey Deschanel starred in the music video for 'Why Do You Let Me Stay Here' which was recorded by She & Him. Both lead roles starred in the debut episode of Microsoft Zune and Mean Magazines 'Cinemash' where they mashed together the characters of Sid & Nancy with the (500) Days of Summer storyline. 

Reviews
 The movie received positive reviews from critics and audiences alike, it went onto winning awards from major film festivals such as Hollywood Film Festival award, Satellite Award and was nominated for four Independent Spirit Awards. It was an international success and the film was placed in several "top ten films" lists as well as eventually being nominated for Golden Globe awards. The critics and audiences that viewed the movie at the festivals helped the film be widely distributed. 

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