Cost - $60 million
Cast - Chris Pratt
Will Ferell
Elizabeth Banks
Will Arnett
Nick Offerman
Alison Brie
Charlie Day
Liam Neeson
Morgan Freeman
Channing Tatum
(All cast are top billed cast/voice actors and actresses)
Director - Phil Lord
Christopher Miller
Genre - Animated-Adventure-Comedy
Box Office - $457,506,875
Production Company - Warner Bros./Lego System
Certificate - PG
Release Date - February 14th 2014 (UK) February 7th 2014 (US)
Does the cast have audience appeal?
The cast of the movie is massive, containing mainly A list Hollywood stars like Ferell and Freeman who all widely have universal appeal. This cast provided the voices for the characters and helped the film come to life through the animation of the iconic Lego company. The large cast proved beneficial to the films success although films with all star casts generally do poorly at the box office like; 'Movie 43' or 'New Years Eve'.
Was this film popular?
The film was incredibly popular with it's audiences, including audiences that weren't specifically targeted by the film including the teen/adult market. It has been considered to be one of the greatest animation films and delivers easily understandable comedic humour with an all star cast. The film commercially did well and went onto spawning the sequel that is scheduled for release in the near future. As expected, the concept of the film attracted audiences as opposed to the cast, as there had never been a Lego film created for the cinema - it has also gone onto inspiring more toy related films, such as the pre-production 'Barbie' movie.
What makes this film an American Blockbuster?
This film is considered to be an American Blockbuster due to the sheer scale of production and high budget ($60 million), the film was shown internationally and grossed over $451 million in profits. The production company that commissioned the distribution of the movie was Warner Bros. which is an established and well known production company. The movie was released on Valentines Day in the UK, which was a week before the half term holidays therefore they targeted parents that would take their children to the cinema during half term in order to keep them occupied.
How was it marketed?
Lego released a range of mini figures before the films release, they also allowed fans to create a Lego model of themselves which had the possibility of being featured in the movies trailer. Posters of the characters were given to customers that bought from the Lego website, Barnes & Noble threw themed events for the films promotion. Fast food giant McDonalds released a line of holographic cups in 'Happy Meals' to target the younger demographic. A video game was eventually created during the release of the film which allowed players to play a story loosely based on the plot of 'The Lego Movie'.
Reviews
The critics like the audience loved the film, it received a 96% rating on Rotten Tomatoes and a 8.1 rating on IMDB, the film performed well commercially and with the critics which labelled it as a 'beautiful animation' - The majority of critics enjoyed the movie.
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