Cost - $200 million (approximately)
Stars - Andrew Garfield - Peter Parker/Spiderman
Emma Stone - Gwen Stacy
Rhys Ifans - Dr.Curtis Conners/The Lizard
Sally Field - Aunt May
Michael Sheen - Uncle Ben
Irrfan Khan - Dr.Rajit Ratha
Does the cast have an audience appeal?
For me personally there was a huge appeal as Emma Stone and Andrew Garfield are my favourite actors, therefore I wanted to see it immediately. However the lead role of Peter Parker was played by a more unknown actor as opposed to a A list Hollywood actor which added to the appeal as he was praised for his portrayal of the character. Emma Stone is a more established and well known actor in Hollywood, therefore her portrayal of Gwen cemented her presence in Hollywood and allowed her to experiment with the roles she plays and reboot the 'Spiderman 3' portrayal of Gwen Stacy played by Bryce Dallas Howard.
Genre - Action (Superhero film)
Was this film popular?
The film was extremely popular with its audiences, as it is a well known franchise the audience had an idea of what the film would be about, avid comic book readers would know parts of the storyline from the comic book series. Spiderman is an iconic symbol in popular culture and the superhero genre, therefore there would be a wide audience from fans of the comic and fans of Marvel.
Box Office - $752,216,557
Production Company - Columbia Pictures & Marvel Entertainment
Certificate - 12
Marketing
The film was merchandised with different action figures and games based loosely off the film itself. Augmented reality apps were created as a simulation for the film and multiple million dollar companies entered deals to promote the film and buying merchandise allowed the chance to win exclusive prizes. A nail polish line was created by OPI in order to promote the film. A viral online campaign was created by the Twitter account of the film that set up a treasure hunt across America in order to win prizes and unlock the film. Websites like Oscorp Industries were created in order to help track the lizard across America. The viral campaign was described as one of the best ever made, a graffiti spiderman symbol was painted onto walls again to promote the film, the symbol was seen at the end of the actual film.
Release Date - July 3rd 2012
It had a summer film in order to compete being a summer blockbuster and earn bigger budget due to people having a lot more time to watch it and the huge production and budget.
Reviews
The film received positive reviews especially Andrew Garfield's performance which was praised by critics. The late Roger Edbert described it as the 'second best film in the series' adding to the positive reviews made by critics.
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